An ad inspired by the IKEA brand, infused with a touch of subtle horror and surreal humor. The sofa, with its indescribable comfort, holds the power to trap those who sit upon it, lulling them into a state of eternal, blissful rest. From an art direction perspective, our aim was to meticulously recreate those iconic IKEA-style sets — almost theatrical in their composition, yet consistently faithful to the brand's distinctive visual identity. I also contributed as the still photographer for this project.